Spanish wine label maker Etilisa has installed a Miyakoshi MLP13C semi-rotary offset press to complement its HP Indigo digital press fleet.
Etilisa was founded in 2010 in Arnedo, Spain, by Diego Castillo and had previously digitally printed self-adhesive labels for the Rioja wine region. Conventional press technology has now been added to offer a more rounded production portfolio. The selected machine has five offset printing units and one flexographic printing unit to improve the quality of the metallic surfaces.
Castillo, CEO of Etilisa, stated: ‘We are 100 percent keeping our essence and manufacturing philosophy and have seen that offset technology is the natural and indeed necessary addition to our existing manufacturing structure as it allows us to to expand our customer base and to offer new products to our existing customers. Our main market, wine labels, demands very high quality print in medium-length production runs, and offset technology enables us to respond to these demands.
“Our world is and always has been the world of wines. Wine producers in this field have tried our products, they know us and tell us that they like our quality and service and want more. Why can’t we receive these larger orders? Based on our “try us, tell us” attitude, which we can offer with digital technology, we want to “order everything from us”, regardless of the quantity. Our digital press is productive, fast and provides us with quality, service and quick response, all of which are appreciated by our customers, but it has its limits. In this context, we need to move to a much more complete and balanced print shop. ‘
Once the decision was made, it was necessary to select the manufacturer and model that best met Etilisa’s requirements. The MLP13C semi-rotary offset press was supplied by OMC, Miyakoshi’s exclusive distributor for Spain.
“We looked at five different brands of semi-rotary offset printers,” noted Castillo. ‘The main reason for choosing Miyakoshi is that their technology is very well known and has a lot of experience in the wine label market both here and internationally. In particular, they work here in our region to serve the region’s wine producers. For technical and commercial reasons, we have chosen the machines and technologies that are already known in our natural market. While HP is synonymous with digital offset, Miyakoshi is synonymous with offset technology in the wine label market. ‘
David Lopez, Sales Area Manager of Miyakoshi Europe, said about this installation: “The comprehensive configuration with one feed roller, one flexo printing and five offset printing units as well as the take-up reel fits perfectly with the mentality and vision of this label manufacturer. This semi-rotating press can achieve and maintain a maximum speed of 250 prints per minute regardless of the repeat length, up to a maximum of 356 mm (71 m / min). At the same time, the patented control voltage regulation system, which is based on two servo-controlled tension rollers on the infeed and outfeed rollers, ensures precise registration and stable web tension at maximum speed. The MLP is our flagship and has been very well received since its introduction both in Spain and in the rest of Europe with many installations in other countries such as France, Italy, Portugal, etc. Its productivity and reliability are its main characteristics and are highly praised by our customers. ‘
The challenge for Etilisa now is to integrate and develop the potential of conventional offset printing. “This is not a new challenge for us,” said Castillo. “When we started with digital technology eight years ago, we had to learn to master it. Now we are in the same situation with Miyakoshi, but we have eight years of experience, an exciting project and the full cooperation and support of OMC and Miyakoshi Europe, whose teams do an excellent job, not to mention the professional commitment and “taste” faire ”from Etilisa’s employees, who fully support me and support me. ‘
Castillo continued: ‘We are planning different steps. Firstly, and after the initial learning curve, since we have only had the machine for a few weeks, we will humbly start receiving orders from our long-term customers who have confidence in us. When this phase is consolidated, we will expand in our market, the wine industry, look for larger orders and move to other wine regions such as Rueda, Ribera del Duero, Toro or Cigales. Unlike La Rioja, where winemakers produce many different wines, winemakers in these other areas often only produce one wine, and this is especially true for Rueda. So if a producer in La Rioja could order 25,000 labels, it could be in Rueda for 300,000. With the new semi-rotary offset printer, we are now ready for Rueda.
‘In a globalized world with good planning and a trading structure that is familiar with the market, I believe that if we show how well we produce labels in La Rioja, we will have an open road there. We specialize in high quality labels, and in Bordeaux, manufacturers know they are selling excellence and pay close attention to the added value of the end product. ‘
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